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The year 2008 revealed the shocking number of just 1411 tigers in the wild left in India. The same year Aircel launched the much acclaimed ‘Save Our Tigers’ (SOT) initiative to create mass awareness on the plight of this magnificent animal. The tag line, ‘Just 1411 left’, struck a chord in the hearts and minds of millions of Indians. From just 1411 to over 1700 today, it has been quite a journey.

Reaching the masses with their active participation in Saving Our Tigers has always been a goal of Aircel. It is only when the masses rally for a cause such as this that high impact becomes tangible and realised. Our seriousness towards doing our bit to Save Our Tigers has led us to partner with NDTV for the third time.

Carrying forward the mission to ‘Save Our Tigers’ - the largest and the most comprehensive media campaign on tiger conservation till date, Aircel and NDTV announced a Signature Drive 2014 on World Environment Day asking for public support for the Tiger Agenda. This agenda encapsulating immediate action points for the government was drafted in consultation with wildlife experts.

Launched in April 2014, the 3rd season successfully set this year’s tiger agenda during a panel discussion hosted by Vikram Chandra. The Signature Drive 2014 aims to gather 1 million signatures for the tiger agenda. The Tiger Agenda 2014 makes 6 key demands - 1) Involve Local Communities in Conservation, 2) Strengthen and modernize the forest department to step up protection, 3) Improve Man-Animal Conflict Mitigation Measures, 4) Protection of buffer zones and corridors should be increased, 5) Zero tolerance approach to poaching and 6) To make political parties accountable for loss of bio-diversity.