Aircel began its efforts to save our tigers nearly a year ago when we collaborated with WWF-India, both for their invaluable knowledge about our tigers, as well as to support their on-ground initiatives for tiger conservation in India.

We have now partnered with NDTV as the next step in our initiative, providing a platform to tiger conservationists for issues to be raised, engaging key stakeholders in discussions and providing concerned citizens an opportunity to voice their opinions and contribute to the cause.

Through the campaign, NDTV and Aircel will bring forth a common agenda for tiger conservation, which will further enable key stakeholders to take affirmative action for tiger conservation in each of the states. Amitabh Bachchan too has joined the initiative as the campaign ambassador and is also showing his support for the cause through his blog .

NDTV-Aircel ‘Save Our Tigers’ initiative will set the agenda for the campaign through a special show anchored by Vikram Chandra, which will engage all the key stakeholders and tiger experts to voice their opinion on w hat needs to be done to protect the tigers. It will also telecast real stories and documentaries on the threats and issues concerning the survival of tigers in India.

The highlight of the campaign would be live, non-stop programming for a day dedicated to tigers, with the aim of creating public outcry and helping to raise funds to protect our tigers from extinction.

The NDTV-Aircel Save Our Tigers initiative will include:

Any support for tiger conservation to WWF India will be used to strengthen our ongoing work in and around key tiger reserves and protected areas with tiger populations*. This includes:

  • Then and Now: Comparisons between previous commitments by Chief Ministers on tiger conservation and the current state of tigers in their respective states today
  • Wake Up Mr. Minister: Vox pop interviews of Indian citizens demanding answers on the shocking state of tigers
  • Wow Tiger: Informative stories on tigers, urging viewers to get involved in the movement
  • Messages from celebrities encouraging citizens to join the initiative
  • A 'Tiger Calendar'inviting entries for the best snapshots of tigers in the wild from across the country, chosen by a jury consisting of eminent wildlife photographers.
  • Tiger Anthem composed by famous musicians to help inspire our fellow citizens to contribute to the cause
  • Live, non-stop programming for a day, dedicated to tigers will comprise of nationwide ground level activities involving school children and youth, celebrity chats, interaction with the viewers, performances and live reports urging Chief Ministers to show their solidarity towards the cause and act now to save our tigers
*1411 is average estimate of India's wild tigers, as per the monitoring exercise by Wildlife Institute of India in association with NTCA, Government of India in 2008. PrivecyPolicy | Terms&Condition