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Aircel has partnered with NDTV to amplify the cause of Save Our Tigers by raising awareness about the state of tigers in our country and gathering public support for tiger conservation. The campaign aims to provide a platform to tiger conservationists and concerned citizens to raise issues, voice their opinions and contribute to the cause. Amitabh Bachchan too has joined the initiative as the Campaign Ambassador and is also showing his support for the cause through his blog.


Year 1

The Year 1 of the campaign saw a series of special tiger programmes which were telecast to highlight the situation and challenges facing our national animal. The campaign in its first year itself, helped bring forth a common agenda for tiger conservation which was presented to Chief Ministers of key tiger states, who committed their support to take affirmative action on-ground.


The first year of the NDTV campaign culminated in a 12-hour Telethon on 12th December, 2010. During the telethon, the best minds on tiger conservation appealed to political leaders and the general public to do their bit to help safeguard the most charismatic big cat on Earth. As a welcome result of the campaign, several prominent political leaders came on air and pledged to protect our national animal and its habitat in their respective states.


The Telethon was an overwhelming success as nearly 45 million rupees were raised and donations in kind were pledged. The funds collected have been used to provide Rapid Response Units (RRU’s) to equip and train Forest Departments across reserves in India to respond during emergency situations like man-animal conflict, anti-poaching patrolling and fire-fighting among others.


The detailed list of donors can be viewed on: http://tiger.ndtv.com/donors.aspx and for a statement of accounts, please visit: http://tiger.ndtv.com/receiptsandpayments.aspx

Year 2

The Year 2 of the Aircel-NDTV 'Save Our Tigers' campaign is now underway. A series of special tiger programmes are being aired focused on issues and challenges being faced by the various tiger reserves and the forest department in protection of the big cats.


The highlight of the Year 2 of the campaign is the 12 hour Telethon which was held on 15th July, 2012. The event included live reports from tiger reserves, ground-level events like art, theatre, etc. and host of celebrity performances. Amitabh Bachchan, the campaign ambassador along with Prannoy Roy and Vikram Chandra hosted the show live from Ranthambhore Tiger Reserve. Top tiger experts from the country came together too and appealed to the nation and the government to do their bit to help safeguard our national animal.


The Telethon was a massive success and nearly 58 million rupees has been raised. The funds collected will be put into use to create "Tiger Defense Units" in major tiger reserves across the country. These units will comprise of men and machines, including the Rapid Response Units created in Year 1, that will work in concert with and will strengthen existing protection mechanisms in India's tiger reserves.



Year 3

This is the third year of partnership with NDTV to highlight the need to Save Our Tigers., Activities such as, Signature campaigns, Art competition cum auctions in 5 cities and interviews of 5 chief ministers from important Tiger states are planned.

  • Season 1
  • Season 2
  • Season 3
  • Celeb Speak

RECAP OF YEAR 1

On this episode of Save Our Tigers, Aircel highlights the success of the first year from the signature drive that brought the entire nation together to pledge their commitment for tigers. Campaign ambassador Amitabh Bachchan joined the initiative in 2010 to host the first ever 12-hour live telethon from Pench, Madhya Pradesh. Highlights from this telethon include some of the biggest conservationists, celebrities and politicians coming together on one platform to voice their concerns for the national animal.

RAPID RESPONSE UNIT RECAP SPECIAL

On this episode of the Save Our Tigers Campaign, The Rapid Response Unit Recap Special takes you on a journey to showcase what the Rapid Response Unit is. During the course of the episode we highlight the importance of the vehicle, the result of the fundraising done during the first telethon from Pench in 2010. In 2011 the RRU's were handed over the various tiger reserves across the country. The episode culminates with the Impact the RRU's have made on the ground from different national parks across the nation.

SAVE OUR TIGERS 3 LAUNCH SHOW

The Launch of the Aircel-NDTV Save Our Tigers Campaign, Edition 3 was hosted by Vikram Chandra. The current edition hopes to focus on and highlight key factors like control of existing buffer zones and corridors by the forest department; local community involvement in conservation; further strengthening of the forest department; human-animal conflict management solutions; and continued push for political will.

KIDS FOR TIGERS - COIMBATORE

'Kids for tigers' an initiative by Aircel and Sanctuary Asia organised a rally for the tiger at the Central Academy of State Forest Services in Coimbatore. Nearly 1000 children took to the streets to spread the message to save our national animal.

'Scent of a Game' - A New Book on Tiger Poaching

"Scent of a game", is a thriller written by a bureaucrat from Madhya Pradesh, Raghav Chandra. The book is based on tiger poaching and challenges faced by the forest department when it comes to guarding our forests. Mr. Chandra was inspired to write the thriller touching on themes of tiger conservation and the threat from poachers, after seeing the plight of the tiger in India since 2008. Top experts from the field of tiger conservation were present at the book launch in New Delhi.

SURYA

SOUTH INDIAN SUPERSTAR SURYA SHOWS HIS CONCERN AS HE GARNERS SUPPORT FOR THE SAVE OUR TIGERS CAMPAIGN

TOM ALTER

ACCLAIMED ACTOR TOM ALTER ASKS FANS TO SUPPORT OUR INITIATIVE

DIA MIRZA

BOLLYWOOD STARLET DIA MIRZA JOINS SAVE OUR TIGERS

PRIYANKA CHOPRA

BOLLYWOOD SUPERSTAR PRIYANKA CHOPRA VOICES HER ROAR!

SHAHRUKH KHAN

THE BOLLYWOOD BADSHAH NEEDS YOUR HELP TO SAVE OUR NATIONAL ANIMAL

SUNIL SHETTY

SUNIL SHETTY URGES YOU TO DO YOUR BIT FOR THE TIGER

USHA UTTHUP

USHA UTHUP ASKS FOR SUPPORT IN THE BID TO SAVE OUR NATIONAL ANIMAL

DIPANITA SHARMA

BOLLYWOOD STARLET DIPANITA SHARMA JOINS SAVE OUR TIGERS

MAHIMA CHOWDHARY

BOLLYWOOD STARLET MAHIMA CHOWDHARY JOINS SAVE OUR TIGERS

NAWAZUDDIN SIDDIQUI

NAWAZUDDIN SIDDIQUI JOINS THE MOVEMENT TO SAVE OUR TIGERS

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